Not only does an earlier release guarantee Lorde the press she deserves, but it will give fans a chance to get acquainted with the songs before we’re all bombarded with club banger after club banger. In the upcoming months, there are several attention-grabbing albums coming out, including ones from Miley Cyrus (October 4), Katy Perry (October 22) and Lady Gaga (November 11). Lorde has also perfectly timed the release of her debut. It’s almost as if Lorde took all of the things that were good from Del Rey’s debut and fine-tuned them to create a better, more interesting result. Many of Lorde’s songs are tinged with the same kind of longing found on Born to Die - which is probably a result of her being an actual teenager - but keeps it all from feeling one-note. Lorde also manages to make each song on her album distinct and unique, with which Del Rey had some trouble. However, where Born to Die was overproduced in places, layering echoes over strings over electronic beats, Pure Heroine‘s minimal production allows the songs to shine in a way that Del Rey’s couldn’t quite manage. This isn’t meant to provoke a debate about Del Rey’s “authenticity” versus Lorde’s - after all, all pop stars have cultivated personas, and where Del Rey is a trailer park Lolita, Lorde is the “realistic” pop star. To put it bluntly, Pure Heroine is the album that Lana Del Rey wishes she made.
The songs are distinctly undanceable, and her voice gives the lyrics the kind of longing that music about being a teenager requires. Sonically, it gives off the impression that it could have been made in Lorde’s bedroom, with some beats she put together herself, which perfectly compliments Lorde’s anti-glamour pop star persona. Luckily for them, the singer has made Pure Heroine available to stream via VH1 a week ahead of its September 30 release. Like her hit single, the album has enough electronic elements to help it sit comfortably on the charts, but the beats are all simple and pared-down, which helps give the album a more organic feel than the EDM-pop club bangers that have become so popular recently. Album DescriptionFans of Lorde, the 16-year-old pop star, have been eagerly awaiting her debut album since “Royals” started going viral. See More Your browser does not support the audio element. © Stephen Thomas Erlewine /TiVo More info Born to Die is meant to be appreciated as slippery, elusive pop Pure Heroine seems to hint at the truth.but the truth is, Lorde is a pop invention as much as LDR and is not nearly as honest about her intentions. There is a topical appeal here, particularly because Lorde and Little do spend so much time on the surface, turning it into something seductive, but it is no more real than the studied detachment of Lana Del Rey, who Lorde so strongly (and intentionally) resembles. Where Lana Del Rey favors a studiously detached irony, Lorde pours it all out which, in itself, may be an act: her bedsit poetry is superficially more authentic but the music is certainly more pop, both in its construction - there are big hooks in the choruses and verses - and in the production, which accentuates a sad shimmer where everything is beautiful and broken. Lorde favors a tragic romanticism, an all-or-nothing melodrama that Little accentuates with his alternately moody and insistent productions. Lorde, as any pre-release review or portrait helpfully illustrated, was only 16 when she wrote and recorded Pure Heroine with producer Joel Little, and an adolescent aggrievance and angst certainly underpin the songs here. Lana Del Rey is a self-created starlet willing herself into stardom but Lorde fancies herself a poet, churning away at the darker recesses of her soul. If this story in the early years of the 2010s brings to mind Lana Del Rey, it's no coincidence that it also applies to New Zealand singer/songwriter Lorde, whose 2013 debut, Pure Heroine, contains all of the stylized goth foreboding of LDR's Born to Die and almost none of the louche, languid glamour. She wrote on her own, then she was paired with a sympathetic producer/songwriter, live performances taking a back seat to woodshedding. Signed to a major label at an early age, she was groomed in the darkness of studios, the label knowing the potential they had in their singer/songwriter.
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